strong towns poway & rb

visual identity and graphics

CATEGORY
Logo Design, Typography

DELIVERABLES
Logo design, Social Media Graphics, Various brand applications

DESIGN CHALLENGE

Create a logo for the Local Conversation of Strong Towns in Poway & RB and a visual identity that is consistent with the national organization’s brand guidelines. Use the Adobe suite to create social media graphics and fliers with dynamic type, image, and message in a visually engaging and modern way.

SOLUTION
In order to stay consistent with the national brand, our logo adds the town name to the main Strong Towns logo. Our visual identity uses ST colors and typefaces, and our imagery is composed of photos of our town. Colored gradients and blocks are used throughout our graphics to create eye-catching and fun designs.