logan elizabeth design
professional brand identity
CATEGORY
Branding, Logo Design, Typography
DELIVERABLES
Business Card, Letterhead, Second Sheet, #10 Envelope, Note Card, Announcement Envelope, Website
DESIGN CHALLENGE
Design your own professional brand identity. It must be distinctive, authentic, and memorable to evoke your brand essence. If done well, it will provide a competitive advantage that will position you from others in the field. It should describe succinctly who you are, what you do, and what you promise to deliver.
SOLUTION
I created a brand identity that reflects my personal and professional values. I wanted my abstract, illustrative logo to communicate that I am approachable, professional, reliable, personable, creative, friendly, and fun—affirming my tagline. The organic shapes reflect my personal style that is often inspired by nature. I used my first and middle name for the brand name and my initials in the center of the logo. The layout utilizes a modular grid and typography styled with a clear visual hierarchy to build trust and credibility.
identity applications
process
IDENTITY DECK, SKETCHES, AND IDEATION
